DOOR29 Evaluation

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DOOR29

1) In what ways does your media product use, develop or
challenge forms and conventions of real media products?
Marathon Man was a very influential film so we analysed it further.
Editing: fast and upbeat, cross-cutting two scenes, adding cross dissolves to smooth out the cuts. Two interrelated stories required parallel editing with approx. 5 second shot lengths.

Sound:starts off soft and subtle causing calm/tense feel. Not much happening on screen leaving audience apprehensive and confused - suspense! Later we add eerie hints and increased paticular sounds such as breathing, footsteps and a screech as the envelope goes through letterbox.

Camera: We triend to use a range of different angles, distances and framing to make it interesting. I paticualarly like the low angle shot where the camera is in the floor surrounded by hedges, the extreme wide panning and the high angle shot above Jeveoney's head when when he looks at the photo.

Mise en Scene: Both the sunny park and flat scenes were shot in Mile End, East London. There wasn't alot of props or special costumes, simply running gear and a bottle of water for me and a shirt and trousers and a cup of tea for Jevoney. Also an envelope, money and photograph.

Credits: We chose to use a bunch of made up names instead of our real names to make it more realistic, as we wanted to develop the conventions of real media products and repeating the same names doesn't sound profesisional.

Arial Black font in white with yellow flash coming off due to the dirtbike effect. Credits include names of actors, director, producer, mucic composer and DOOR29 at the very end with a buzz sound to make it memorable.

2) How does your media product
represent particular social groups?

Multicultural London teenagers from ages 13 to about 17/18, as its set in urban East london so would require an urban audience, both boys and girls.
We made Jevoney the typical young, black boy living in East London and even further by assosiating him with a crime a sad yet classic reality which could draw young black boys to the film. However, my stereotype is rather challenging. Although I am a female being preyed on and listed as the typical victim, I am also very active and athletic. I'm not in a weak position crying or trapped, I'm a passive free-spirited runner!

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3&4) What kind of media institution might distribute your media

product and why? How will you attract/address your audience?

DOOR29 is a small British Institution so would require a small British distributor like Artificial Eye. We created our own producing company and called it JOBA Productions, which we inserted it right at the start of the film before the other credits (second route). Because DOOR29 is quite a small niche product with a fairly low budget.

We plan to put the film onto Youtube to gain feedback like a lot of students have successfully done gaining excellent honest feedback for their coursework. To make the audience aware of DOOR29 on Youtube we could post a link on Facebook which is a well-known growing social site for young people especially who are our targets. Here's an exapmle I found on Youtube called ‘Unworthy'

http://www.youtube.com/watch?v=6P0j5ivhFhU.

5) Who would be the main target

audience for your media product?

Jemal, 17, mix race, North London, at college. Fond of his labels: Ralph Lauren, Lyle and Scott, Adidas etc. Spends most of his spare time playing football.

Other interests include his Blackberry, music, gym, Facebook, partying and cinema. Especially likes thriller, comedy and action packed films, so ‘Door 29’ would probably be of interest.

6) What have you learned about technologies

from the process of constructing this product?

My college’s Media facilities and equipment include iMac computers of which include specialist software specially designed for filmmaking. The more notable programs we used to make the film are Final Cut Pro to edit clips, Soundtrack to produce music and Livetype to create titles. I also used Blogger to updating my blogs saying whati've done/learnt recently. To film I was given valuable state of the camera and tripods to film with. To transfer work from the camera to the computer I used a usb drive and S.T memory cards. I've learnt from Livetype different jobs people have in the film industry that I didn't know about before and using Soundtrack I've gained a better understanding of how to mix sounds by applying rhythm and volume.

As a group, we decided to put together a little movie explaining how to use and what we loeqarnt about some of these programs/technology on the blog called 'Evaluation: Programs/Technology Movie.

7) Looking back at your preliminary task, what do you feel

you have learned in the progression from it to the full product?

The prelim video on the separate blog was a practice scene we done near the start of filming. Comparing that video to DOOR29 which is also on a separate blog I would say that my filming skills have improved. I am now more aware of framing such as putting the shot into focus, making sure the space between the top of the screen and the head isn't too much and the overall handling the camera. I also have a better understanding of how to use Livetype, Soundtrack and Final Cut Pro. I watched our film, as well as everyone elses and the small Cinema by Islington Green, Screen on the Green.

8) Audience feedback and comment.

Using the website wordle.net I've created this word cloud from typed up feedback.

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